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Manila, Philippines [24 October 2020] —Gwyneth Paltrow—Academy Award–winning actress and founder and CEO of goop—is set to be the headline celebrity guest at the Philippine Digital Convention (PH Digicon 2020) hosted by PLDT Enterprise. This year’s overall theme is “IMPACT” as the group aims to inspire attendees to adopt innovations and technologies for positive transformation.
PH Digicon, now on its sixth year, will be conducted in virtual event spaces for the first time from October 28 to 30, 2020 and will be open to the public. PH Digicon 2020 will have global industry mavens, thought leaders, and pioneers in technology congregate to push technological enablement among enterprises throughout the country and region.
Paltrow’s presence at the PH Digicon 2020 will be highlighted through a fireside chat interview with Ms. Cathy Yang, PLDT Group’s Head of Corporate Communications.
Paltrow, besides being an actress, best-selling cookbook author, and singer, is also the founder and CEO of goop—a lifestyle brand devoted to helping women make their own choices count. Goop is curious about what it means to self-optimize, about how we can gain autonomy over our health, and how we can push uncomfortable, important questions forward without shame.
With its roots in content across six key pillars: wellness, travel, food, beauty, style, and work, goop curates and sells a tightly edited array of products, plus its own product lines, including skincare, fragrances, apparel, bath and body, and supplements. Additionally, goop now has a podcast, a book imprint, permanent and pop-up retail experiences, a live event series, and an original series with Netflix, The goop Lab. The series, which premiered in January 2020 with six episodes, has been renewed for a second season.
Paltrow has always been comfortable pushing important conversations into the mainstream. Her presence at the upcoming PH Digicon 2020 may very well be a game-changer for those seeking inspiration and digital solutions given the current global health crisis.